In a forest near her home, a young girl discovers colorful, cute, and cuddly creatures—and they are visitors from another planet. Samantha decides to call them “Wooleebees” and gives them names. Grateful for her acceptance of them, in return the Wooleebees gift Samantha with a magical ring. Children of all ages will experience the enchantment of their developing friendship and the wonder of their shared adventures.
IS FOR
“SAMANTHA & THE WOOLEEBEES” is a children’s brand that will be very appealing, especially to girls. Based on comparable children’s franchises, Samantha and The Wooleebees has the potential to generate significant revenue across television, film, gaming, online world-building, and all ancillary rights.
Our goal with our children’s brand is to create a large variety of collectable Wooleebees— some with fur, wings, and eye color combinations that are very rare and eagerly sought after—while continuing to produce quality entertainment to avoid classification as a “trend”.
Our goal with our children’s brand is to create a large variety of collectable Wooleebees— some with fur, wings, and eye color combinations that are very rare and eagerly sought after—while continuing to produce quality entertainment to avoid classification as a “trend”.
The Storybook
"Samantha and the Wooleebees" will be a colorful storybook where children will experience the enchanting tale of the adventures of these little furry creatures and their magical relationship with Samantha.
The Motion Picture
"Samantha and the Wooleebees" will be also a motion picture in which we will use a combination of live-action (Samantha) and 3D animation (The Wooleebees).
Children's films often appeal to a wider demographic as they're generally designed for family viewing. This means they can potentially draw larger audiences.
Children's films often appeal to a wider demographic as they're generally designed for family viewing. This means they can potentially draw larger audiences.
Target Audience
Primary girls 6-11 and secondary girls 3-5.
Status
The concept designs and colorful storybook are complete. Our experienced production team and director are also in place for the motion picture.
Strategy
We will launch the Samantha & The Wooleebees storybook in Year One, while prepping and producing the first movie. We will release the movie in Year Two for under $12 million.
Comparable children's movies
Source of financial data: Box Office Mojo an Amazon Company.
Distribution Platforms
Print (storybooks), print (early readers), film, television, merchandise, video games, apps, online games, music (soundtrack and recordings), and spin-offs.
The engaging and high-quality nature of Samantha and The Wooleebees content will appeal to both children and their parents.
A comprehensive marketing plan will promote the franchise across various media platforms and target demographics.
A strong social media presence will engage with fans and promote the brand.
Partnerships with established companies in the children's entertainment industry can be fostered and monetized for additional licensing and distribution opportunities.
Revenue Streams
The revenue from a successful children’s brand does not stop with the box office.
Ancillary Rights:
Estimating revenue from ancillary rights is complex as it involves a broad spectrum of potential income streams. The ancillary revenue from a children’s franchise could potentially double or triple the box office, and continue indefinitely.
Ancillary rights include:
Television (Streaming)
Given the box office success, a streaming deal could potentially range in the low to mid seven figures.
Home Entertainment:
This includes physical (DVD, Blu-ray), which still has a market for those who wish to collect physical copies, as well as, digital sales (purchase or rent through platforms like iTunes or Amazon). It's hard to estimate the exact figures, but a successful children's movie, even in the digital age, would reach into the millions.
Redbox:
An automated Retail company is an American video-on-demand streaming and video rental company with a database of 41 million registered users. The company specializes in DVD, Blu-ray, 4K UHD rentals and purchases and formerly video games via automated retail kiosks and TVOD, AVOD and FAST services via its website, Android and iOS apps and many consumer electronic devices.
TV/Syndication:
This could include selling broadcast rights to cable and network TV stations after the initial streaming deal.
Merchandising & Licensing:
Merchandising is a significant source of revenue, especially for children's brands. It includes toys, games, plush and dolls, etc. For a successful brand, this could potentially bring in revenue equal to or even surpassing the box office gross. Licensing involves licensing the characters or the brand for use in various products and services our studio does not wish to develop in-house, own or control, which can range from school products, home goods, to theme park rides, “The Wooleebees on Ice”, and other lucrative live events. The revenue from this can also be significant, especially for a popular movie with appealing characters and can last in perpetuity.
Soundtrack/Album Sales:
If the movie has a popular soundtrack, it can generate revenue from album sales, streaming, and licensing for use in commercials, other movies, etc.
Kids love their licensed products and in particular,
love to wear them.
Kids love their licensed products and in particular,
love to wear them.
Merchandising
“In 2019, merchandise sales in the category of licensed entertainment and character merchandise reached 128.4 billion U.S. dollars globally, making up 43.8 percent of all global retail sales of licensed merchandise.”
“Consumers spent $315.5 billion worldwide on licensed merchandise in 2021.”
“Animated motion pictures earn more, year after year, than any other genre in feature film entertainment.”
VP, Lightfield Investments
“Streamers Want in on Anime’s Growing Audience.”
The Power of Children's Market
Peppa Pig
Created in 2004 and featuring an anthropomorphic female piglet, the Peppa Pig universe was absorbed by Hasbro in 2019 as a component of a $3.8 billion transaction acquiring the Canadian multinational Entertainment One. In that year, the brand generated worldwide sales of $1.35 billion.
Book publishing $ 40.0 million
Merchandise $2.0 billion
Television $450 million
Film $60 million
Total Revenue $ 2.5 billion
“Spongebob vs Dora the Explorer,” Peakd, May 14, 2022 https://peakd.com/children/@leguna/spongebob-vs-dora-the-explorer
Peppa Pig has been a global success, selling to 118 territories with a significant chunk of its global retail sales coming from China. The brand has expanded beyond TV and merchandise, with theme parks being launched in various locations. Additionally, Penguin Random House sold 3.75 million Peppa Pig book sets in 2017 in North Asia.
Hasbro buys Peppa Pig owner Entertainment One in £3.3bn deal
https://www.theguardian.com/business/2019/aug/23/hasbro-buys-peppa-pig-owner-entertainment-one
“Peppa Pig has been sold to 118 territories, but a good chunk of its $1.3bn (£1.1bn) in global retail sales last year came from China.”
The Guardian
How Peppa Pig became a £1bn global phenomenon
“In the U.K., where the show has been on the air for seven years, merchandise sales from 63 licensees—including Penguin U.K. and its Ladybird imprint—exceed £200 million ($310 million) per year at retail.”
Publishers Weekly.
Paw Patrol
In 2020, Paramount reported that PAW Patrol had generated $7 billion in global retail sales since its launch in 2013. The series consistently garners the largest share of pre-school viewers resulting in merchandise sales that top the NFL, Disney’s Frozen and Mickey Mouse, and Star Wars.
Book publishing $ 25.0 million
Merchandise $1.2 billion
Television $300 million
Film $143.3 million
Total Revenue $ 1.6 billion
The Multimillion Dollar Business of Paw Patrol – Paramount.com
Dora the Explorer
According to Nickelodeon, "Dora" has generated over $11 billion in worldwide sales since 2002, having sold 65 million units of Fisher Price Dora the Explorer toys, 50 million books, and over 20 million DVDs worldwide.
Dora the Explorer Atop the World - Reuters
Book publishing $ 50 million
Merchandise $1.0 billion
Television $350 million
Film $245 million
Total Revenue $1.6 billion
SpongeBob vs Dora the Explorer
“Spongebob vs Dora the Explorer,” Peakd, May 14, 2022, https://peakd.com/children/@leguna/spongebob-vs-dora-the-explorer
Bob the Builder
“Bob the Builder” is a British animated children's television series created by Keith Chapman for HIT Entertainment and Hot Animation. British proprietors of Bob the Builder and Thomas & Friends (see below) sold the enterprise in 2011 to US toy-maker Mattel for $680 million.
Mattel to Acquire ‘Thomas & Friends’ Maker HIT Entertainment for $680 Million – The Hollywood Reporter
https://www.hollywoodreporter.com/business/business-news/mattel-acquire-thomas-friends-maker-252418/
Book publishing $ 30 million
Merchandise $500 million
Television $200 million
Film $50 million
Total Revenue $ 785 million
Children’s Properties and Investment Returns
A children’s property “brand,” when managed by our studio and its creator, creates significant returns across multiple distribution platforms. Furthermore, the lifespan of a children’s property is evergreen with several additional and profitable benefits that exceed the potential of adult brands:
Long Shelf Life:
Children's movies often have a longer shelf life and can generate revenue over a more extended period. Kids love to re-watch their favorite movies, and as new generations of children grow up, they become new potential audiences for the film.
Our studio is not just a studio, production and
publishing company. It’s a branding company.
Our studio is not just a studio, production and
publishing company. It’s a branding company.
Opportunity
While large-scale Western animation productions from studios like Disney/Pixar and Illumination (family/ comedy) often carry budgets in the hundreds of millions, many anime and anime-inspired projects can be produced for significantly less, sometimes as low as hundreds of thousands per episode. This has allowed a broader range of stories (mostly dramas) to be told, contributing to a passionate and exploding global fanbase for anime.
Our studio will develop properties that—by design and by selection—have at least three exploitable markets. For example, “SAMANTHA & THE WOOLEEBEES” has been developed for print /feature film/ online kids’ apps, licensing and merchandising.
But it doesn’t stop there.
Our studios will bring a slate of exciting animated projects to market—with multiple episodes, movie scripts, artwork, and musical scores. Each one has commercial appeal and the creative edge to expand beyond its initial iterations on television, film, or books. Each property has the qualities needed for spin-offs, sequels, prequels, and merchandise. These future concepts will contribute to the studio’s revenue stream.
In short, an investment in our studio is not tied to a single project. Instead, it’s an investment in current and future development rights, ancillary rights, and revenue from everything that our studio creates, develops, and monetizes. Risk is spread among multiple outlets, and returns are generated in diversified markets.
All our content must have backend revenue potential—A central requirement of our business model.
All our content must have backend revenue potential—A central requirement of our business model.
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Expanding the world of Wooleebees
Meet
the future friends
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